ICEF Monitor – New data reveals most searched-for study destinations

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24 Feb 2016

Here are the highlights:

• Online search and more specialised school selection sites have been shown to play a key role in the discovery phase of students’ research into study abroad options
• This, along with increased marketing spend in online channels, indicates that online should be a greater priority for senior staff
• Analysis of the search behaviour of 23,000,000 users in 2015 reveals that the US remains the most searched-for study destination, followed by the UK and Australia

“Read the full article on ICEF Monitor” – Source: http://monitor.icef.com/2016/02/new-data-reveals-most-searched-for-study-destinations/