Here are the highlights:

• Postgraduate applicants in emerging markets are largely motivated by a desire to progress in their current career path
• Most emerging market applicants give the greatest weight to the institution’s reputation or ranking in their intended field of study, followed closely by overall institutional reputation
• Leading study destinations – the US, UK, Canada, Australia, and Germany – remain the preferred choices for postgraduate applicants from emerging markets

Source: http://monitor.icef.com/2016/11/survey-reveals-motivations-postgraduate-students-emerging-markets/