Here are the highlights:

• Destination marketing organisations are becoming increasingly active in international student marketing
• Many are developing, or are already implementing, formal international student marketing strategies
• Some take a very broad view of destination marketing, with initiatives and services that contribute to student recruitment, student satisfaction during the term of study, and alumni engagement
• DMOs are also emerging as an important lever for the recruitment marketing carried out by individual institutions and agents, and as an enabler of new partnerships among government departments, institutions, and travel operators