ICEF Monitor: Can you spot the difference? The search for a distinct education brand
30 May 2016
Here are the highlights:
- Increased competition means that many institutions and schools are now looking to brand strategy as a way to stand out
- However, many education brands are remarkably similar and rely on a selection of commonly used words, phrases, and photographic styles
- True brand differentiation starts at a deeper level: with careful consideration of distinct strengths, as well as opportunities to target or improve programmes and services, and with a careful align of brand messages, communications, and operations
Source: http://monitor.icef.com/2016/05/can-spot-difference-search-distinct-education-brand/
30May