ICEF Monitor – The link between employability and international student recruitment

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13 August 2014

As business leaders and prospective students increasingly seek proof of graduate readiness and success, it is no wonder that employability has emerged as a key issue for educators. But what exactly does the concept of “employability” entail and how does it relate to international student recruitment?

In today’s post, we take a broader look at some current ideas and issues related to employability, and explore how a better understanding of students’ transition to the labour market can be a source of strategic advantage for education marketers.

Why employability is a key issue

In recent years, employers, policy makers, and other experts have been increasingly calling upon educators to deliver programmes that are relevant to students’ lives (and labour market demands). For some, that means an education that connects with students in authentic ways or that teaches the skills they’ll need to succeed in the workplace, such as critical thinking, communication, and creative problem solving. But there are also concerns that today’s education systems are not sufficiently preparing students to become the “innovative thinkers” and “engaged citizens” needed to meet the evolving demands of the 21st century economy.

 

“Read the full article on ICEF Monitor” – Source: http://monitor.icef.com/2014/08/the-link-between-employability-and-international-student-recruitment/